DFS Group, the world’s leading luxury travel retailer, will launch the eighth annual Masters of Time exhibition on December 3, 2016 with a gala event at T Galleria by DFS, Macau in partnership with Shoppes at Four Seasons. Widely recognized as the world’s leading retail exhibition of fine watches and jewelry, this year’s Masters of Time event embraces the theme of relationships and is inspired by the close bonds that inspire collectors when building their watch collections.
By recognizing the significant life moments that are often commemorated through purchasing a timepiece, and understanding the thought process that accompanies the selection of a new watch, DFS Group becomes a part of every watch’s story. The relationships between luxury retailers and their prestigious clientele, between a customer and their timepiece, are all explored throughout the program. The exclusive exhibition of over 400 pieces from 27 brands will be shown in store at T Galleria by DFS and available for purchase until February 28, 2017.
This year DFS expands the experience to members of the public as, in addition to the prestigious gala event, they will be able to experience and enjoy a wide array of activations. TAG Heuer will offer a virtual reality experience from August to December; the Franck Muller flagship boutique opens at the end of November; Girard Perregaux celebrates its 225th anniversary with an exhibition during December; and Bulgari will house the Finissimo Minute Repeater exhibition with experiential and educational activities from November to February 2017. Cartier will celebrate the concept of time with a showcase of some of the maison’s most exceptional creations from the high watchmaking and high jewelry worlds.
“For over 500 years, the watchmaking industry and its craftsmen have worked to encapsulate time in the form of a watch. This year’s Masters of Time not only celebrates the relationship between man and machine, but also the pivotal moments and relationships in life we all seek to commemorate. We’re thrilled to once again host the world’s top collectors and explore those relationships and the meaning behind these precious pieces, and of course to take a privileged first look at this exceptional Masters of Time collection,” said Philippe Schaus, DFS Group Chairman and Chief Executive Officer.
Christophe Chaix, DFS Group Senior Vice President Fashion, Watches, Jewelry and Accessories, added, “This year’s Master of Time exhibition showcases an exclusive range of luxury watches and fine jewelry that perfectly epitomizes the latest and most cutting-edge innovations and designs in watchmaking. Through our partnerships with the world’s leading watch and fine jewelry brands, we are able to curate a truly unique and unparalleled exhibition and provide our loyal customers with an unmissable opportunity to build their collection with DFS.”
2016 DFS MASTERS OF TIME COLLECTION
This year’s exhibition includes exclusive pieces from brands including: Arnold & Son; Angelus; Blancpain; Breguet; Bulgari; Cartier; Chopard; Franck Muller; Girard-Perregaux; Glashütte Original; Hautlence; H. Moser & Cie; Hermès; Hublot; IWC Schaffhausen; Jaeger-LeCoultre; Jaquet Droz; Manufacture Royale; Officine Panerai; Omega; Piaget; Roger Dubuis; Speake Marin; Tiffany & Co.; Vacheron Constantin; Van Cleef & Arpels; Zenith and more.
DFS Masters of Time is part of the DFS Masters Series, a signature program of exhibitions that also includes Masters of Wines and Spirits that takes place in Singapore. The Masters Series is a showcase of the pinnacle of DFS’ leadership and innovation in curating and creating exceptional experiences across its five pillars of luxury: Wines and Spirits, Beauty and Fragrances, Watches and Jewelry, Fashion and Accessories, and Food and Gifts.