OLIVES FROM SPAIN launches third year promotional campaign in India with Rafa Nadal

For a third year in a row, Olives from Spain targets India as a key market for international promotion campaigns.

In addition to Facebook, Olives from Spain will count on an Instagram account that will be used to provide updates, recipes photographs and specially newly created short videos/recipes showing imaginative recipes of Indian cuisine and Spanish cuisine using olives as a key ingredient.

Olives from Spain is launching the third annual campaign in India to promotion olives consumption, raise awareness about the product and its versatility and encourage consumption of this key Mediterranean ingredient. Advertising, an online campaign using Facebook and Instagram, and participation at the Palate Festival in New Delhi are the main pillars of part of this promotional season. Major events will take place during the second half of the year.

Spain is the world leader in table olive production. It exports olives to more than 120 countries, representing 40% of the global market. The main markets for Spanish olives are the USA, Italy, Germany and France. Since 2007, Olives from Spain has targeted other potential markets. India has been identified as a country where consumption is steadily increasing. To continue with this positive trend, this campaign is focused on presenting

ideas for integrating olives into the Indian diet. It also focuses on sharing the nutritional

benefits and the importance of olives in the Mediterranean diet, which is listed as an

Intangible World Heritage by UNESCO. An Instagram account featuring recipes which include

Spanish olives developed by Chef Sabyasachi Gorai or other renowned Chefs is the newest

addition to the online social media campaign.

Thanks to the collaboration agreement signed between the athlete and the Spanish Ministry

of Agriculture, Food and Environment, Rafa Nadal is the Embassador of the famous

Mediterranean diet. Born in Spain, the biggest producing country of olives in the world, the

tennis player represents the values of this healthy product! He said: “As a sportsman I travel

a lot. I feel extremely happy when I find products from my country when I am

abroad. Contributing to their promotion makes me feel proud.”