Marks & Spencer (M&S), the iconic British retailer, launched its all new ‘holiday shop’ collection at the 6th India Beach Fashion Week in Goa. The latest AW collection features fashionable and comfortable holiday essentials, leaving one spoilt for choice. The versatile collection offers a style for everyone, be it a statement swimsuit or a bohemian embroidered two-piece bikini through to a textured stylish kimono gown.
Soozie Jenkinson, Head of Design for Lingerie, Activewear and Swimwear at Marks & Spencer said, “India Beach Fashion Week is perfect for M&S to showcase our latest Autumn Winter collections from stylish swimwear through to feminine lingerie. We’ve brought a collection that has been developed with high attention to detail with something everyone will love in new seasonal shapes, styles and fabrics. The collection means dressing for the beach and never compromising on style with comfort.”
The collection is designed with innovation with M&S’s StayNEW™ Chlorine Resist finish to ensure a stunning and smooth silhouette and the Secret Slimming™ for a sleek silhouette and a new-found poolside dressing and confidence.
Beyond swimwear, there were plenty of options for chic holiday dressing such as shirt cover-ups and lounge midis to take you from the beach to a casual evening by the pool. The collection guarantees perfect fit, support, confidence and comfort, with the feminine designs which are perfect for creating a smoother silhouette for a more refined beach look and additional confidence boost.