Swatch, the Swiss watch brand known for creating the world’s most innovative timepieces for over three decades, introduced its ‘Fall-Winter’ 2018 collection with brand friend and Bollywood actress Yami Gautam at the Comic Con Delhi 2018. The collections ‘Think fun’, ‘Deep Wonder’ and ‘Worldhood’ fully embraces the DNA of Swatch, where colors, shapes and stripes explode into vibrant designs.
Sporting a watch from the new collection and resonating with the brand’s core elements, Yami Gautam stated, “I am honored and extremely excited to associate with Swatch at the showcase of its latest ‘Fall-Winter’ 2018 collection that is inspired by fun colors and vibrant bold designs, today. Being a watch lover myself I have always looked up to Swatch as an important catalyst in bringing alive the design aesthetics. I feel ecstatic to be a part of the showcase of their new collection.”
From fans dressed as their favorite comic and movie characters, to national and international comic artists taking the stage, the Delhi Comic Con in its 8th edition celebrated all things quirky and pop-culture. Swatch’s presence at Comic Con is an expression of its dedication to being present at the right place and the right time to connect with younger millennial audience. Swatch, which has globally partnered with the Drone Racing League (DRL), invited technology enthusiasts and drone aficionados to participate in the virtual simulation race that combined the real and virtual world like no other sport!