Bahrain Duty Free scents success with debut of new Bvlgari fragrances counter

Travellers using Bahrain International Airport now have even more reason to stop and spend at Bahrain Duty Free with the opening of BVLGARI’s new expanded fragrances counter.

Located at the heart of the Perfumes & Cosmetics section within the duty free and travel retailer’s refreshed departures retail hub, BVLGARI has grown its footprint from 3 to an impressive 12 square metres.

The leading Italian luxury goods house, which has a 130-year old pedigree, is a long-term partner of Bahrain Duty Free, and its iconic black and gold livery is a focal point for the Perfumes & Cosmetics’ passenger journey.

Commenting on the opening, Bassam Al Wardi, General Manager, Bahrain Duty Free, said: “With the unveiling of the new BVLGARI space we have added a further element of upscale excitement to our existing collection of internationally renowned fragrance and cosmetics brands.”

“By creating a stunning showcase such as this, Bahrain Duty Free continues to demonstrate its commitment to delivering a world-class travel retail experience; adding value not only to the passenger and airport experience, but to the Kingdom’s tourism economy,” he added.

“In partnership with Bahrain Duty Free and Aer Rianta International, BVLGARI is proud to be the first brand to unveil its new interior design concept in the newly refurbished Bahrain Duty Free shop,” remarked Loic Le Toux, Area Sales Manager, BVLGARI.

Top selling products covering both women and men’s fragrances, and including Goldea, Jasmin Noir, Omnia, BVLGARI Man and Aqva, create a standout visual counterpoint to the company’s elegant branding and gentle contoured fascia.

“A highlight of the new counter will be the exclusive high-end Le Gemme collection, which is only available at selective doors worldwide. Our luxurious counter concept will further intensify the visibility of BVLGARI perfumes in the travel retail domain; and is equally perfectly aligned with Bahrain Duty Free’s own premium strategy,” said Le Toux.

This latest opening supports other successful recent openings across its 1,500-square-metre footprint, including Aer Rianta International’s proprietary Candy Cloud confectionery concept, the Middle East’s first Johnnie Walker House and new dedicated premium watches boutique.

Be the first to comment

Leave a Reply

Your email address will not be published.