Travel retailer Bahrain Duty Free has further cemented its luxury credentials with the unveiling of a new Hermès Perfumes counter at Bahrain International Airport’s new look departures retail hub.
Occupying a key location within the popular Perfumes & Cosmetics space, which is home to an ever-evolving collection of premium beauty and fragrance brands, the redefined Hermès counter has increased its physical presence with 15 square metres of space replacing the original three-square-metre footprint.
The renowned French luxury goods brand brings more than 65 years of innovation in the fragrance world to its new Bahrain location, and the combination of fresh, clean lines and distinctive punch of orange that defines the Hermès logo creates a welcoming customer-centric space.
“The passenger journey through the new departures retail hub is taking on a new dimension virtually every week as we continue our season of dynamic phased launches,” said Bassam Al Wardi, General Manager, Bahrain Duty Free.
“It is vital that we acknowledge and act in response to a shifting travel retail landscape, and in extending our portfolio of luxury brands we are satisfying the shopping desires of the travelling audience and working hand-in-hand with all our partners to ensure that Bahrain Duty Free is recognised for its duty free experience,” he continued.
A fixture on Bahrain’s airside retail scene for the last two years, Hermès Perfumes continues to woo customers from around the region and beyond. Commenting on the relaunched counter, Hermès Parfums’ Middle East Director Paul Tager said: “The new setting is home to a sizeable selection of olfactory creations from the house of Hermès; and has been designed as a welcoming space that harbours a world of marvels.
“We invite Bahrain Duty Free customers to explore, among other fragrances, the Hermessence collection. These poetic perfumes represent creative freedom; and are singular compositions that perfectly capture the essence of the perfumer’s craft and skill.”
A team of expertly trained and knowledgeable beauty consultants is also on hand to assist customers in selecting the ideal fragrance match, whether it’s a personal treat, picking up a classic favourite or as a gift.
This latest opening supports other successful recent openings across its 2,300-square-metre footprint, including Aer Rianta International’s proprietary Candy Cloud confectionery concept, the Middle East’s first Johnnie Walker House and new dedicated premium watches space.