ITB Asia sees strong exhibitor demand ahead of 10th anniversary show

Celebrating its 10th anniversary as ‘Asia’s Leading Travel Trade Show’, ITB Asia 2017 is celebrating its milestone year with a flying start as the trade show sees a surge in exhibitor demand from industry heavyweights as well as the travel technology sector.

Organised by Messe Berlin (Singapore), the show will take place from 25 – 27 October 2017 at the Sands Expo and Convention Centre, Marina Bay Sands.

ITB Asia 2017 garnered the highest number of bookings in ten years at the end of its early-bird phase. With exhibitors spanning across the travel industry all the way to the technology sector, more than 80 per cent of its show floor has already been booked for exhibition.

Participants can look forward to seeing key industry players including Advantage Austria, VisitFinland, Spain Tourism Board, Catalan Tourist Board, Luxembourg for Tourism, Saint Petersburg Convention Bureau, Turkish Tourism and Information Office, Brand USA, Tourism Authority of Thailand and India Tourism.

“After four consecutive years participating in ITB Asia, we have no doubt that ITB Asia is the best platform for destinations and companies across the tourism industry to boost their business in the Asia-Pacific region. It is easy to see why it is the most prestigious trade show of its kind as the show features high-quality VIP hosted buyers, good organisation as well as innovative industry developments,” said David Miró, Asia-Pacific Regional Director of Catalonia Tourism Board.

“We are also extremely grateful for the opportunity that we were offered last year to present, for the first time in South-East Asia, the Castells (human towers), a UNESCO World Heritage tradition from Catalonia that dates back to the 1700s,” he added.

Scandinavian and Eastern European countries are showing even stronger exhibitor demand this year with Promote Iceland joining for the first time and Innovation Norway expanding their exhibitor space.

In addition to stronger exhibitor demand from Eastern European and Scandinavian countries, participants can expect a strong showing from Asia at ITB Asia 2017 too as South Korea and Japan are strengthening their presence this year with Japan National Tourism Organization and Korea Tourism Organization, JTB Group and Hanatour Services Inc.

Although Europe and North Asia are set to dominate the show floor, Southeast Asia will also feature prominently thanks to a growing demand from the region as well as Indonesia’s return to ITB Asia as the biggest exhibitor this year following a tremendously successful ITB Asia show last year.

“Our successful run at ITB Asia 2016 resulted in more than US$20 million in potential transaction value.

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