Ricardo Novella, Senior Brand Manager for Pernod Ricard Australia, collects the Reader’s Digest award for the Most Trusted Australian Wine on behalf of JACOB’S CREEK from Sheron White, Group Advertising and Retail Director, Reader’s Digest APAC

JACOB’S CREEK, the iconic Australian wine brand, has been voted Australia’s Most Trusted Wine Brand 2016 by Reader’s Digest in their annual Trusted Brands survey.

For the past 16 years, the survey has investigated which brands in Australia have the best reputation among consumers – and why.

This year, JACOB’S CREEK has been awarded the winner of the Trusted Brands Survey in the Australian Wine Category, outranking competitors including Penfolds and Wolf Blass.

A well-established independent market research agency is commissioned by Reader’s Digest each year to survey a representative sample of people in Australia. The research investigates their most trusted brands in 65 categories of products and services across a wide range of industries, with over 2,400 people surveyed across Australia annually.

Participants communicated what influences their buying decisions and which brands they believe consistently deliver on promises to satisfy their needs, make their lives easier and offer value for money.

Ben Bryant, Chief Winemaker, JACOB’S CREEK, said: “Our wines are crafted to be fresh, elegant and great-tasting with true varietal expression. Being awarded the Most Trusted Australian Wine Brand is testament to the fact that our wines can be trusted to deliver consistent, exceptional quality and we’re very pleased that this has been recognized independently.”

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